MobUser

mFoundry has been selected as one of the Fierce Wireless “Fierce 15″ of 2008. The editors review hundreds of companies and look for leaders and innovators in the field.

Why it’s fierce: mFoundry is winning over the mobile banking market one financial institution at a time: Last year it worked with Citibank to take its services to the mobile platform and this year will bring mFoundry’s total up to 15 or 20 banks. It’s no wonder mFoundry is becoming the platform for mobile banking: Motorola and PayPal are among its investors. The startup’s partnership with PayPal puts it in position to take on the peer-to-peer money transfer market in the U.S. with carrier partners like Sprint Nextel. mFoundry is also one of the few companies in the mobile financial services sector to offer up a software development kit (SDK) for developers looking to leverage its platform.

What to look for: National Cash Registers (NCR) is another key investor for mFoundry-and one that signals the next big market for the startup: near field communications. NCR will be instrumental in helping mFoundry break into the near field communications game because NCR is one of the biggest hardware providers for point-of-sale terminals. mFoundry, however, has no plans to go for an initial public offering, but expect any company looking to compete with Qualcomm, which recently acquired mFoundry competitor Firethorn, to snap up mFoundry.