“One of the most significant recent innovations in mobile payments was announced in September when mFoundry teamed up with Starbucks to introduce an iPhone app called Starbucks Card Mobile. The Starbucks program, which is being field tested at 16 Starbucks locations in Seattle and Northern California, utilizes a 2D bar code system from mFoundry which enables latte drinkers and other customers of the Seattle-based chain to pay for their orders using mobile phones at the point of sale.” – Bank Technology News

I’m even able to watch it on my TV via my Mac mini, which I have attached to the TV. The experience has been so positive that I’ve canceled my cable (reduced to only Broadband internet service) and haven’t looked back.

Now, if only Hulu would work on Apple TV I’d have everything I’d want. For now I’d settle for some way to control Hulu using the Apple Remote. As it stands right now I have to use my laptop and RemoteDesktop to control the Hulu interface. This isn’t that big of a deal as I can kick off my play “queue” using the laptop and kickback without having to touch it again.

Why it’s fierce: mFoundry is winning over the mobile banking market one financial institution at a time: Last year it worked with Citibank to take its services to the mobile platform and this year will bring mFoundry’s total up to 15 or 20 banks. It’s no wonder mFoundry is becoming the platform for mobile banking: Motorola and PayPal are among its investors. The startup’s partnership with PayPal puts it in position to take on the peer-to-peer money transfer market in the U.S. with carrier partners like Sprint Nextel. mFoundry is also one of the few companies in the mobile financial services sector to offer up a software development kit (SDK) for developers looking to leverage its platform.

What to look for: National Cash Registers (NCR) is another key investor for mFoundry-and one that signals the next big market for the startup: near field communications. NCR will be instrumental in helping mFoundry break into the near field communications game because NCR is one of the biggest hardware providers for point-of-sale terminals. mFoundry, however, has no plans to go for an initial public offering, but expect any company looking to compete with Qualcomm, which recently acquired mFoundry competitor Firethorn, to snap up mFoundry.

It’s official, I am now a card carrying member of the exclusive iPhone Developer Program! I just loaded my first iPhone application to my very own iPhone … W00T!

I’ve been spending a lot of time teaching myself Objective-C. The transition has been a challenge coming from the Java world. Relearning how to do things I take for granted in Java/MIDP can be frustrating at times but I must say that the iPhone SDK looks VERY promising.

Let the journey begin!

• Adobe Device Central CS3
• Eclipse Embedded Rich Client Platform
• NetBeans IDE
• SunJava Wireless Tk/Netbeans Mobility
• VirtualLogix VLX

I’ve been preparing for the eventual release of the iPhone SDK by starting to teach myself Objective-C and getting to know the XCode tools. One of the new features of XCode 3.0 is official support of Cocoa-Ruby. Much like the concept behind Cocoa-Java (which is no longer supported), Cocoa-Ruby enables Ruby developers a way to quickly author OSX applications in a language with which they are already familiar. Given that the result is a compiled Universal Binary, it stands to reason that when the iPhone SDK is launched it too will benefit from this extension to the Cocoa Framework.

Coming from a background of creating Mojax, which is essentially a Javascript engine for mobile devices, I get the power of a scripting language as a way to quickly author a mobile application. Ruby is an extremely powerful scripting language (much more so than Javascript) … so the prospect of iPhone supporting Ruby as a first-class citizen is exciting indeed.

My only dilemma at this point is to decided if I should kill two birds with one stone and teach myself Ruby instead of Objective-C!

mFoundry Establishes itself as a Mobile Banking Market Leader

Without a doubt the single biggest business achievement in 2007 was the incredible success we achieved in the Mobile Banking sector. When we committed to mBanking as a vertical we were all hopeful that the gamble would pay off and it certainly has indeed. As we move into 2008 we have tremendous support from leading Banks, Operators, and Strategic Partners.

mFoundry Closes its Series C Financing

One of the most significant business events in 2007 was the closing of our Series C. Compared to previous rounds, this was the easiest. Our story was tight and we had a very clear business strategy that resonated with our investors. Aside from the addition of cash, this Series C brings with it a collection of very powerful strategic partners that will no doubt help to shape our future.

Firethorn is Aquired by Qualcomm

In a surprising move by Qualcomm, Firethorn was purchased in the later part of 2007. Firethorn has been considered by many to be our closest competitor in the Mobile Banking space. The acquisition by Qualcomm galvanized the Mobile Banking vertical and has sparked a wildfire of interest in us from Qualcomm’s competitors. This was perhaps the best thing that could happen to mFoundry (short of being purchased ourselves) as it instantly gave credibility to the Mobile Banking and Payments space.

Mojax Reaches 1.0 on J2ME and BREW

This took longer than I expected but I am very please to say that, after a year of development, we have a candidate release for Mojax 1.0 on both J2ME and BREW. This is due entirely to the excellent team of engineers and QA testers that all helped to bring Mojax to life.

Mojax continues to be what I consider the single most effective way to develop mobile applications. Though we have leveraged the power of Mojax in the pursuit of Mobile Banking, it is my continued vision to also see Mojax powering a myriad of other verticals. Our private Beta in 2007 has grown to almost 500 developers from all around the world. I am looking forward to continuing to grow our developer community and provide a simple and effective way for them to create mobile applications.

Apple iPhone and Google Android Introduced to the Market

One of the greatest strengths of Mojax is the fact that it will work on BREW and J2ME, two platforms that are so completely different from each other that developing or porting any application to them requires at least two development teams. Conversely, a Mojax Moblet created once (in a fraction of the time), will immediately run on both BREW and MIDP without ANY additional work. The introduction of the iPhone and soon Android devices into the market only further adds to the overall entropy in the mobile application space. Android, being Java-based, is the “easier” of the two new platforms to support; but iPhone is likely to be Objective-C based which will again require a separate development team to support. I have put the iPhone and Android on the Mojax roadmap for 2008 along with Windows Mobile.

What Does the Future Hold for mFoundry?

From a company perspective, 2008 will see mFoundry transition from 100% product development into a mix of development and product support. Our company size will grow as we add product solutions and support capabilities as well as ramp up our direct sales efforts. We will also continue to add to our list of mBanking channel partners.

Mojax will be ported to Windows Mobile, Android, and iPhone by the middle to end of 2008. Additionally, support for 3rd party Mojax Plug-in development will also be a priority for the early part of 2008.

By the end of 2008 I expect mFoundry’s product stack to be the most pervasive Mobile Banking platform in the US and for Mojax to be used by 3rd parties to create new exciting mobile verticals. 2007 was an exciting year but I expect 2008 to exceed our expectations.

Best wishes to everyone and to all a prosperous New Year!

- Rodney Aiglstorfer